 |
| Workwear 1940s |
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 One
of the most importnat challenges to the restraints and conventions of nineteeth-century
dress was notfashion-led but came about through the historical circumstancesof
two world wars. |
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| The New Look 1947 Christian Dior (1905-57) |
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 On
February 2,1947, Christian Diorﾕs collection was dubbed the ﾒNew Lookﾓ by American
fashion editor Carmel Snow. |
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| Teenage Consumer 1950s |
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 In
1959, the London Press Exhange - then one of Britainﾕs largest advertising agencies
- commissioned Mark Abrams to write a seminal study of key shifts in the consumer
market. |
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